Local Startup Puts Buyers In The Driver Seat
Introduction of self-serve test drive platform, Stacauto, enables customers to experience vehicles on their own at select auto dealers in North Carolina.
CHARLOTTE, NC (July 9, 2020) — Customers in the market for their next vehicle can now stay safe and save time through the self-serve test driving platform Stacauto. The local technology startup aims to simplify car buying, providing customers access to test drive vehicles on their own. Customers select a preferred vehicle, time, and location online, confirm their driver license, and arrive at the dealership to access keys from a lock box in the Stacauto parking space. Once the test drive is complete, customers simply return keys to the lock box and are free to depart, continuing the digital retail experience through a dealer introduction and vehicle offer.
According to the 2019 Cox Auto Buyer Journey, online research comprises 61% of total time invested in purchasing a vehicle. However, the test drive remains a critical path to acquisition and serves as an opportunity to redefine the customer journey.
“By allowing customers to test drive on their own, we are simplifying the vehicle purchase experience, while providing dealers the digital tools and security to support the next generation of buyers,” said Jordan Huibers, Founder of Stacauto. “As consumers embrace digital purchasing, together with our dealer partners, we are able to deliver a first of its kind customer experience.”
Brad Wood, Dealer Principal of Gerry Wood dealership group in North Carolina shared, "The landscape of how consumers are engaging with the car buying process has never changed so dramatically. Many customers want to purchase their next vehicle with little or no interaction with the traditional car dealership. Partnering with Stacauto has enabled us to meet the demands of this customer and stay ahead of the changes in this dynamic marketplace."
“Stacauto made me feel confident, at ease and in control of my test drive experience,” remarked recent Charlotte based customer Cassandra H. “It’s the only way I will test drive in the future.”
The service is available through Stacauto.com for select vehicle brands at participating dealerships.
Stacauto is a technology company based in Charlotte, North Carolina offering self-serve test driving through a network of participating dealers. For more information please contact email@example.com.
Digital Assets: Google Drive